About

Nilam Moradiya & Siddham Shah

Founders, JYNN Jewels · Third-Generation Jewelry Entrepreneurs · Jaipur, India

Born Into the Craft

Some people enter the jewelry industry. Nilam Moradiya and Siddham Shah were born into it, third generation deep, with decades of craft, trade, and natural diamond knowledge running through their family before they ever walked into a workshop. After completing their bachelor's degrees in London and Canada, they returned home to India with one question that wouldn't leave them alone.

The Gap Nobody Was Filling

They had walked into store after store, city after city, and every time, the men's section was an afterthought. The same 15–20 designs, white gold or yellow gold, nothing that felt like you. Jewelry had been made for women for generations, and men were left with whatever was left over. They saw a gap nobody was filling. Not just a market gap, a cultural one.

Why JYNN

So they built JYNN Jewels, the first brand in India creating vibe-designed jewelry for men. Not just silver. Not just accessories. Pieces that match your mood, your energy, your moment. Jewelry that doesn't just sit on you, it speaks for you.

The name is drawn from the mythology of the Jinn, ancient, formless beings of fire and will, who could grant wishes and shift reality. At JYNN, every piece is built on that same idea: wear what you wish to become.

The Start of a Movement

The brand isn't just jewelry. It's the start of a movement, a community of men who believe that how you adorn yourself is how you declare yourself.

With the weight of three generations of jewelry expertise behind them and a decade of manufacturing relationships across Jaipur, Surat, Hyderabad, and Mumbai, the founders aren't just filling a grey spot in the industry. They're painting it in colors no one thought to use.